Earlybirds has launched its first products – a nutritious snack or breakfast drink made from fresh ingredients, with no added sugar, is high-in-fibre and is packaged in a compostable bottle.
Available in two flavours: Berry Bircher and Mango & Oats (RRP £2.25/ bottle), Earlybirds aims to “make mornings easier” by providing healthy and convenient solutions to breakfast/snacking while minimising the environmental impact with a compostable bottle made from sugarcane.
Founder Amrit Hathiramanim had the idea for Earlybirds when he struggled to fit breakfast into his busy lifestyle. He knew that there would be other people who also needed an on the go solution.
“In a market that is so full of innovation, it’s very difficult to stand out,” said Hathiramanim.
“At Earlybirds we are committed to being as innovative as possible for the time poor, health conscious consumers we aspire to please, both with the products we create and the packaging we use. We’ve stripped back our brand design to be sleek and easy to understand at a glance, ensuring it can cut through all the noise”.
With a compostable bottle made from sugarcane and a recyclable lid, sustainability is extremely important for Earlybirds. By October 2019 Earlybirds will roll out a sugarcane lid; making the packaging 100% made from plants.
Earlybirds is available to purchase online at https://earlybirds.co/ and will be launching in selected Sainsbury’s stores on 19 August 2019.
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from Sweets & Savoury Snacks World
by Katherine Skeates August 20, 2019 at 01:32AM
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